Real-Time Data Powers 54M+ Athletes’ Shopping Experience

Challenges

A leading omnichannel sporting goods retailer, offering a wide range of sports equipment, apparel, footwear, and accessories, was still running its inventory operations the old-fashioned way: manual, outdated tracking across hundreds of stores, and it was starting to cost the business real revenue. Inventory data was inaccurate across more than 850 stores, directly impacting in-store availability and sales, while disconnected, fragmented supply chain systems made seamless data flow and inventory coordination nearly impossible. Reporting was falling behind too, with manual processes and multiple data hops delaying reports by more than two weeks. The retailer knew it needed to modernize its operations by building a unified data platform, one that could finally deliver visibility, accuracy, and decision-making in real time.

Solution

  • Modernizing Inventory and Supply Chain Together

    Ascendion partnered with the client to modernize inventory tracking and streamline supply chain operations from the ground up, starting with data value mapping and SCM process design to define data value maps and redesign the supply chain process to reduce inefficiencies.

  • A Lakehouse Foundation for Real-Time Data

    Ascendion built a Lakehouse architecture with seamless Azure integration, bringing together Azure services to ensure smooth onboarding to the new data platform. On top of that foundation, real-time and batch data pipelines were developed for customer data domains, orchestrated using Airflow to manage dependencies and keep data flowing reliably across the business.

Business Impact

Enabled real-time inventory insights, improving customer experience and reducing operational costs.

Modernized the enterprise integration platform to fuel digital transformation, impacting the shopping experience of 54+ million athletes and enabling cross-sell and upsell opportunities for the client.

Delivered a 15% increase in customer satisfaction score.

Achieved a 50% cost reduction by eliminating redundant infrastructure and manual efforts.