A global technology leader, known for building a gaming platform that delivers captivating, interactive experiences to players worldwide, was facing a demand curve it couldn’t ignore. Active gamers wanted richer features and meeting that demand meant enhancing player lifecycles across the platform but doing so required lowering the product development cycle and creating an environment built for increased productivity, all in service of improving how players bought and played. The challenge went beyond features alone: the platform needed to seamlessly support multiple gaming consoles and operating systems across every UI service, and any upgrades had to happen without disrupting the experience for the millions of active gamers already relying on the platform every day. What the client needed was a dedicated partner with the technical expertise to pull that off; agile enough to move fast, careful enough not to break what was already working
Ascendion harnessed the power of its inhouse proprietary platform AAVA, an AI-driven digital platform offering Engineering as a Service (EaaS), to boost engineering velocity and accelerate the client’s product release cycles.
Through a co-engineering model, the solution enhanced test coverage and successfully implemented a range of new features — including ratings, wish lists, starter packs, collectibles, personalization, and monetization – while supporting 18 different hardware platforms, including Nintendo, PC, Android, Nintendo Switch, XBOX, and PlayStation, among others. Along the way, the solution gamified marketplace experiences for in-game purchases, driving increased customer engagement and a more immersive gaming experience overall.
Tech Stack:
Improved cycle time by 30%, accelerating how quickly new features could reach players.
Drove a 25% surge in player engagement across the platform.
Delivered a 1.25x increase in revenue.
