A popular sporting goods retail chain in the US, operating nationwide, wanted to build innovative products and services that could genuinely meet the individual needs of its customers, but the existing business model wasn’t captivating enough to draw them in. Personalization was largely missing from the buying experience, and the retailer’s digital and store channels weren’t integrated in any way that felt seamless to a shopper moving between the two.
To execute its “Store of the Future” strategy, co-developing applications and building recommendations based on real customer experience, the retailer needed a partner who could turn that ambition into a working, end-to-end reality.
Ascendion engineered an end-to-end customer-centric supply chain management solution, bringing together an integrated set of services, processes, and technologies to help the retailer address its new supply chain design.
At the center of that solution, Ascendion architected a new customer data hub to support the capabilities the retailer’s store of the future would demand, built flexibly enough to manage diverse data types, sources, and formats across multiple online and offline channels. That hub became the foundation for improving customers’ online and in-store purchase experiences through seamless access to data, wherever the customer happened to be shopping.
Delivered a real-time inventory system that provides product availability to customers in an omnichannel environment.
Improved in-store product availability by 70%.
Recovered $5 million in lost sales by reducing BOPIS (Buy Online, Pick Up In-Store) declines across the initial three pilot stores.
