Modernizing Distributor Experience for 7,000+ Dealers, Wholesalers, and Retailers

Challenges

A leading power systems manufacturer, producing backup power generation products for residential, light commercial, and industrial markets across the USA and Canada, needed to streamline the e-commerce experience for its network of 7,000 dealers, wholesalers, and retailers worldwide. The company wanted to unlock data opportunities within its existing and new B2B and B2C dealer and distribution networks, but without a streamlined and unified partner experience, it simply couldn’t realize the full potential of its B2B SAP e-commerce portal or effectively upsell and cross-sell its products across that network.

Solution

  • An End-to-End Digital Commerce Platform

    Ascendion engineers built an end-to-end digital commerce platform solution encompassing business analysis, UI/UX, solution design, development, implementation, configuration, and support of both new and updated online sales channels.

  • A Scalable Co-Engineering Model on SAP B2B

    The solution was delivered through a robust, scalable co-engineering model built on the SAP B2B commerce platform, improving quick access for distributors based on analytics and their brand association. Accounts, products, and pricing information were made seamlessly available for users to add to the shopping cart and configure directly, simplifying what had previously been a fragmented ordering experience.

Tech Stack:

SAP B2B Commerce Platform

Business Impact

Delivered complete visibility into the order-to-ship cycle.

Enabled real-time order tracking.

Introduced a new product catalog with extensive search capabilities.

Provided seamless visibility into inventory management.

Heightened transparency of operations with easily accessible information, powering electrifying loyalty and experiences for multiple stakeholder groups, including dealers, distributors, wholesalers, and retailers.